Online Behavioral Ads Beat Contextual Ads, Survey Says — Online Advertising — InformationWeek

Boo-ya.  I believe the intersection of behavioral, contextual, temporal are the winner.  The person or company who melds these things in real-time with an auction-based fulfillment system will make a killing.

Online Behavioral Ads Beat Contextual Ads, Survey Says — Online Advertising — InformationWeek

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