Recently Betsy on the team started calling in favors. She started calling people at Google, Facebook, Twitter, WebTrends, and a dozen more competitive companies to come together for a day to help a non-profit get to the next level. Not just any non-profit – but DonorsChoose.org who was gracious enough to open the kimono on their business and say “hey, we need help in these areas of business and technology.” The result? The “Goodness Engine” ebook that documented the work of the group for the day. We’re making it available via Creative Commons license to everyone around the world hoping to help non-profits, startups, and even big old dumb businesses learn from some of the best minds in the tech and marketing arenas.
Check it here: http://deepfocus.net/hackathon/